Innovation

Georgia-Pacific is the home for innovation in the international disposable paper products industry.

Our products can be found in every room of your house and, in many cases, even where you work. Our customers can be found across Europe, the Middle East and Asia, from Dublin to Istanbul, and they come from every walk of life. So, maintaining the high quality of our paper goods and continuing our efforts at innovation is a task we take very seriously.

Innovation is at the core of what we do - to create value with products that satisfy our consumers and products, to build a safe and prosperous business for our people. Innovation, not just in technology, but in every aspect of our work, is the foundation for our long-term success.

To fit in with the lifestyle of the consumer, we invest in research and development to generate better products and build more effective processes. This gives us the global competitive edge in a fast-changing world.

Our goal is to meet the changing needs of consumers in the 21st century. Our pledge is to offer a full range of consumer and away-from-home products that are versatile, convenient, hygienic, cost-effective, and kind to our environment.

Research and Development is always attentive to consumers' needs and constantly searching new ideas. At our International Innovation Institute (known as 3i) in Kunheim, France, we openly invite our customers and colleagues to visit, share their insights and help us collect information in order to improve. Our talented team at 3i are forging new ideas and bringing new customer solutions to our business across Europe, the Middle East and Africa.