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SOLO (Turkey)
Solo* is a popular value-for-money brand with a full product line that combines quality and economy. The Solo range includes bathroom tissue, Ultra Kitchen Towel, the Super and Decorated Napkins, the Pull-Up Napkin and Towel, and hanky.
Solo’s best-known product is its bathroom tissue. It recently relaunched its bathroom tissue line by improving its wet-strength and bulkiness. Ongoing product development together with successful campaigns to raise consumer awareness of the hygienic benefits of tissue paper, through seminars, advertisements, and the distribution of product samples, have led to Solo’s high brand awareness amongst Turkish consumers.
* Solo is a brand of Ipek Kagit, a joint venture company between Georgia-Pacific and the Eczacibasi Group.
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